What's NEW in NZ Motorcycling

are no dusty paintings: there is the history of flight, a little walk from Malpensa

airport. Volandia – furnished in the old sheds of Officine Caproni, with five theme

sections, more than 30 aircraft and one thousand models in exhibition – tells the

most fascinating challenge, and it will do it through the history of the aeronautical

companies, intersecting symbolically and in facts with the history of MV Agusta

motorcycles, which are exhibited in an area of the museum.

The district of Varese is the cradle where motorcycles and aircraft are celebrated.

It is the historical premises of the Italian motorcycle and aeronautical industry,

and even today in this territory the world’s leading industries operate. They are

leaders in technology, quality of the products, know-how and exclusivity.

At the entrance of one of the biggest world museums, dedicated to aviation, in a

devoted area of the VOLANDIA STORE, one feels hanging among past, present

and future, two wheels and aircraft. The store offers much: books, gadgets,

historical papers, including clothing and accessories with MV Agusta trademark,

that might even be purchased after admiring the new models of the company of

Varese. Brutale and F4, the dream of all motorcyclists, who cheer them as the

most beautiful motorcycles in the world, a summary of technology, innovation

and design.

The museums are open every day, excluding Mondays, from 10.00 am to 6.00

celebrates the opening of a new 5-floor store in the district of Chungdam-dong, in

the heart of the most exclusive shopping centre of the capital city Seoul.

During the opening ceremony the whole staff of Motoquad, MV Agusta exclusive

distributor for the Republic of Korea, has welcome warmly the large audience,

among the attendants many VIPs were present.

Among all guests who have had the chance of appreciating the “Made in MV”

refined quality products, the visit of the young Minister for Sport and Culture, Mr.

Yoo Inchon, was particularly agreeable, who remained fascinated by the elegant

and sporty design of the Italian motorcycles.

The store appears with an innovative concept nicknamed “Motorcycle & Coffee”

and couples an extremely well-kept and minimalist showroom, dedicated to

motorcycles, clothing and special parts, to convivial spaces well characterized and

studied for hosting cultural prestigious events.

Close to the central body an outside hi-tech elevator leads to an efficient area of

assistance and service, where specialised technicians trained by the mother

company take care of the best motorcycles of the world with high

professionalism.

The care lavished by MV Agusta and Motoquad is only the first step of an

important journey to international expansion, which will enable the historical

brand of Varese to reply to the increasing demand of the Asian markets for very

high quality, taste and refined products, exact characteristics of the “Made in

Italy”.

The showroom in Seoul will be in fact followed shortly by new openings of singlebranded

stores dedicated to MV Agusta, among which the store in Kuala Lumpur,

in Malaysia, expected in the month of June.